Daily Archives: 1 January 2008

Change as much as you damn well like!

Have you seen this advert for the Boots: Change one thing campaign?

I hate it.  It’s condescending.  It assumes that we are weak willed fools who are unable of concentrating on more than one thing at a time.  It assumes that we are set for failure if we set our targets higher than they tell us to.  It turns us into sheep simply because it gives no option but failure or Change One Thing.  I hate it even more that the Special K advert that tells you to lose weight by eating their cereal rather than … oh I don’t know …. a grapefruit for breakfast.

In 2008 I want to clear some of my debts, exercise more, drink less alcohol, read more and learn another language.  Is there any reason why 2008 should be the year that I do all these things?  No, but I may as well start somewhere and 1st January is as good a time as any.


Filed under Modern Etiquette, Pedantic, You decide